In today's high-tech, low-touch business world, the expectation is instant gratification, instant results, and instant success! Everyone's looking for the "Silver Bullet" at the end of every project. The only silver bullets are on the re-runs of the Lone Ranger!

Some believe that Customer Relationship Management (CRM) is a panacea for increasing sales, and maintaining customer care. Technology alone does not deliver customers, nor will it keep customers happy and loyal. More customers, and happy, loyal customers can only come about from the combination of technology and humanology.

CRM, when coupled with traditional sweat equity, effectively results in significant deliverables. Vortex understands the formula to make that happen:

Vortex is a unique resource by providing in-depth analysis, strategies, and education for management, sales, and other customer-facing areas in your organization.

Vortex knows:

• CRM technology, tools, and initiatives
• The Anatomy of the Sale
• How to get you focused on winning business
• How to get you paranoid about customer acquisition and retention

"Building the customer base is paramount to any organization, but if you're not working even harder to keep your current customers, you will die a slow and painful corporate death."