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iCrossing, a search marketing firm says it is the first search
agency to devote a separate business unit to mobile
advertising and search. –Just-launched mCrossing
will focus on mobile search optimization, short message services
marketing and tracking of campaigns. MCrossing will
provide location-aware services, letting ads target customers
looking for a particular type of store or service. It also can
set up e-commerce and billing capabilities so users can browse
catalogs, redeem gift certificates and track orders from their
cell phones.
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