A recent CRM study launched by a leading IT Analyst firm admits surprise at human resistance to change remains at the top of CRM buyers' concerns. Under what rocks have these analysts been living? When will we get the message that CRM is all about the PEOPLE who buy it; implement it; and use it? IT continues searching for technology, silver-bullet panaceas as a faster way of getting sales. That’s the problem: You can’t shortcut it: People by from people. Period. CRM is all about building and maintaining the bridge between technology and humanology.
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