Vortex Advisory believes that effective negotiation is more attitude than technique. In fact, it's 90% attitude, and only 10% technique.

Many sales professionals do all of the right things in building a successful sales campaign with the customer, but fall short in bringing in the business at the most crucial step, the negotiation phase!

Negotiations to do business together should not be confrontational. A confrontational attitude fuels a poor relationship, which contributes to a losing proposition. Sales professionals are responsible in leading their clients through an amiable negotiation process.

Negotiating starts from the initial customer meeting. Your attitude and the tools that you use will determine how quickly you can take the relationship to a win-win commencement. Based on the work of the Harvard Negotiation Project, Vortex provides a tailored platform for today's sales professional that:

• Focus on higher margins
• Deploy win-win strategy early in the sales cycle
• Knowing when to lose a battle, or two, to win the war
• Understanding what isn't spoken can make all the difference