| iCrossing, a search marketing firm says it is the first search agency to devote a separate business unit to mobile advertising and search. –Just-launched mCrossing will focus on mobile search optimization, short message services marketing and tracking of campaigns. MCrossing will provide location-aware services, letting ads target customers looking for a particular type of store or service. It also can set up e-commerce and billing capabilities so users can browse catalogs, redeem gift certificates and track orders from their cell phones. |
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