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Bazaarvoice Inc.has entered the word-of-mouth marketing
fray with the launch of what it calls the world's first
hosted and managed solution for on-site customer ratings and
reviews. CompUSA, Golfsmith and Petco have signed up for the
service. Coremetrics founder and Shop.org board member Brett
Hurt co-founded Bazaarvoice. The Bazaarvoice solution targets large e-commerce sites
and lets customers share product or service opinions with
other customers online, according to the company.
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